The Cat Sanctuary is a private, heritage-driven Jaguar collection, centred around a curated selection of rare and iconic two-door models. Rooted in a deep passion for the marque, it represents both a personal legacy and a refined space where these exceptional vehicles are preserved and celebrated.
I was tasked with creating a premium identity that reflects Jaguar’s “grace and pace,” while capturing the exclusivity and quiet sophistication of this unique automotive sanctuary.
Service (s)
Logo, visual identity
Logo, visual identity
Year
2026
2026
The Concept
Inspired by classic automotive club badges, the design features a creeping jaguar symbolising poise, control, and quiet confidence. Seven intertwined leaves introduce a sense of sanctuary while subtly referencing the seven core cars in the collection. Vintage-inspired typography, refined with a modern touch, grounds the mark in heritage while keeping it timeless and relevant.
