Loved creating this brand for the Cape Town Queens Ice Hockey Team.
Inspired by the ability of women to remain poised and determined, facing adversity with a composed and focused mindset. Reinforcing the idea that inner strength is not defined by brute force but by grace, beauty and skill.
Service (s)
Logo, visual identity & packaging design
Logo, visual identity & packaging design
Year
2023/2024
2023/2024
The Concept
To reflect the team's strength and resilience but also generate curiosity and interest, attracting a wider audience and enhancing the overall appeal of women's ice hockey in South Africa and Cape Town.
